In the past year, both the UTC Library and the Austin Peay State University Library made significant changes to improve their data collection and analysis at the reference desks. Attend this presentation to learn what changes were made, how they were implemented, and how they have provided new opportunities for understanding and improving reference desk interactions. Included in this presentation will be an overview of the methods used to track quantitative and qualitative statistics at the reference desk, including the READ scale and Qualtrics survey software.